We all know the importance of sustainability and we have covered the importance in a few blogs and a recent webinar with Knowit Experience on sustainable tech, but how do you actually integrate it into your tech strategy? Here’s the good news: it doesn’t have to be a massive overhaul. By making small, intentional changes, you can start building a greener digital ecosystem today. Here are five practical steps to get you started.
1. Create a sustainability focus group
This doesn't need to be a formal, time-consuming process. Gather a few colleagues across departments who are genuinely passionate about eco-friendly practices. Their mission? To champion sustainability initiatives across your organization and ensure that green practices are woven into every project. They’ll help keep sustainability on the radar and ensure progress is made.
Why this works: A dedicated focus group can generate fresh ideas, foster collaboration, and ensure sustainability remains a priority rather than an afterthought.
2. Add “Green Tickets” to your backlog
Between deadlines and daily tasks, sustainability can get sidelined. That’s where “green tickets” come in. These are small, achievable tasks that promote eco-friendly tech practices. It could be anything from compressing images, reducing video file sizes, or eliminating unnecessary third-party scripts. Each ticket represents a step toward improving performance while lightening your environmental load.
Why this works: Small tweaks—especially when accumulated—can significantly reduce your digital carbon footprint without impacting user experience or functionality.
3. Use DAM as your Single Source of Truth
Managing digital assets efficiently is critical for sustainability. By using a Digital Asset Management (DAM) system as your single source of truth, you eliminate redundant files, reduce storage needs, and ensure everyone has access to optimized, approved versions of your digital assets. This streamlined approach minimizes wasted resources and energy.
Why this works: A centralized DAM not only simplifies operations but also saves bandwidth, storage costs, and energy, making your digital processes more sustainable.
4. Be smart with AI
AI is a powerful tool, but it’s also resource-intensive. Use it strategically. Rather than deploying large, data-heavy AI models across your organization, focus on areas where AI can make the most impact—such as optimizing media for faster delivery or automating tasks that reduce manual workloads. The goal is to leverage AI in a way that enhances efficiency without draining resources.
Why this works: Targeted AI usage can enhance performance while keeping your environmental footprint in check, balancing innovation with sustainability.
5. Design with a mobile-first mentality
Mobile-first design isn’t just about making your site look great on smaller screens. It’s about efficiency. By focusing on lean, streamlined designs that load quickly, you reduce the amount of data users need to download. This not only enhances user experience but also lowers energy consumption across the board. Small changes—like using lighter images, reducing animations, and optimizing navigation—can have a big impact.
Why this works: Designing for mobile first reduces unnecessary data loads, helping you cut emissions and create a faster, more enjoyable user experience.
In a Nutshell
Sustainability isn’t just a buzzword—it’s a necessity in today’s digital landscape. Implementing eco-friendly practices like creating a sustainability focus group, introducing green tickets to your backlog, and leveraging a DAM system can significantly reduce your digital carbon footprint.
The key takeaway? These sustainable steps don’t just benefit the environment—they also streamline your operations, lower costs, and improve overall efficiency. Whether it's designing mobile-first or deploying AI smartly, small adjustments can make a significant difference.
Green tech isn’t the future—it’s already here. And with these five steps, you can start making a positive impact today.
Ready to Take Action?
Book a meeting with one of our DAM experts to see how we can help you reduce your carbon footprint by adding more sustainable practices connected to your asset management.