As one of the largest grocery retailers in the Nordics, Coop was searching for a system that would enable them to distribute images, videos, market materials, guidelines, product images and information on a daily basis to stores, advertising agencies, employees and other involved parties. They had an outdated system that was unable to manage the ever-increasing amount of material produced by the organization. Their product images and information was not reaching stores in time, and controlling that retailers were using the right and updated material was a time-consuming process. Coop needed a tool where they could upload and store all of their digital content while retrieving the information stored in their PIM (Product Information Management).
