DAM and ROI

What’s the cost for not investing in a Digital Asset Management? Whenever it is time for investing in any type of IT solution, you need to calculate on ROI (Return On Investment). You would be a fool not to. 

But let’s start in the other end. What would it cost you not to invest? There are a few questions for you to answer before looking at ROI.

1. How much time do you spend on searching for images/assets every day?
2. How many different publishing channels are you using?
3. Are you reusing your content in an efficient way?
4. What about workflows?

When you have answers to the questions above I guess it is time to move on to what QBank can do for you.

QBank and ROI

There are two sides; costs and savings.

Costs
Costs are never the fun part, but you need to include them. These are the basic costs related to your implementation of a DAM solution.

• Subscription – monthly fee
• Support
• Services
• Cost related to strategy, development, education and management

Savings
This is where the fun part begins, it is easy to see the benefits of using a DAM as a centralized hub for your marketing material. We have a customer that says they save up to three hours a day on using QBank - that is a lot!

• Time – (search, distribute etc.)
• Centralized storage with integration
• Repurpose of content
• Best practice
• Increased time to market

To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio. 

Implement your DAM right and you will reach ROI in 6-9 months.

Not yet convinced? Book a demo with us and we will show you what DAM is all about.