How the Astrid Lindgren Company protects its brand legacy at scale

Managing a globally loved brand means every asset must be approved, up to date, and used correctly. With QBank, the Astrid Lindgren Company ensures partners always access the right material, securely and with full control.
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Background

Few brands carry the same emotional connection as the stories of Astrid Lindgren. Characters like Pippi Longstocking are not just illustrations, they are part of a cultural legacy that spans generations.

Behind the scenes, this legacy depends on careful management of thousands of assets, each one needing to stay true to the original expression across every use, market, and partner.

The Challenge

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Brand consistency

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Copyright

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Legal

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Security

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Legacy

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Access control

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Inefficient workflows

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The solution

With QBank, the Astrid Lindgren Company brought their assets into one shared, structured space, making it easier for teams and partners to find, use, and manage the right material.

This makes everyday work smoother for both internal teams and external partners:

  • Easily find and access approved assets when they need them
  • Feel confident they are always working with the latest versions
  • Share material with partners in a simple and controlled way
  • Keep track of licensing and usage rights without added complexity
Moodboards and Media Portals act as clear and controlled ways to share and distribute assets externally, helping partners use the right material while keeping the brand consistent across markets.

The result is a more connected way of working, where assets are easy to access, easy to trust, and always aligned with the brand.

Features

Moodboards

Media Portals

Enhanced Metadata Set-up

Download the case and learn how to care for your digital assets like a pro

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