AI Content Governance

No. The requirements depend on your role, how AI was used, the type of content and where it is published.

Under Article 50, visible disclosure requirements for organizations using AI systems focus particularly on deepfakes and certain AI-generated or manipulated text published on matters of public interest. Separate machine-readable marking requirements apply to providers of generative AI systems. Standard assistive editing may also fall outside some marking requirements.

QBank helps you record whether disclosure is required and apply the appropriate governance process. Your organization remains responsible for determining its legal obligations. See the European Commission’s Article 50 guidance.

When an original asset contains Content Credentials or other embedded provenance information, QBank keeps that information intact with the original file. Relevant details can also be mapped into QBank metadata for search, review and distribution.

Credentials may not always follow transformed or downloaded versions, so the original should remain the source of truth. If no credentials are available, information can be entered manually and its source recorded as Manual entry or Unknown.

Not reliably for every asset. QBank can read available embedded C2PA information and map relevant details into metadata, but credentials may be missing or inconclusive. A valid Content Credential also does not automatically prove that AI was involved.

When AI involvement cannot be confirmed, the asset can be classified as Unknown and surfaced for manual review.

Yes. QBank publishing channels and portals can filter assets using metadata such as approval status, AI involvement, disclosure requirement and approved channels.

This allows an asset to be approved for internal use while remaining unavailable on a public website, social channel or partner portal. Labels and watermarks can also be added through templates when disclosure is required.

Yes. Metadata, approval information, asset history and dynamic folders provide a structured view of how AI-involved content has been managed.

Downloadable audit logs can help document uploads, approvals, metadata changes, workflow actions and distribution history for internal reviews, audits or compliance checks.

No platform can make an organization compliant on its own. Your obligations depend on your role, the AI systems you use, the content involved and how that content is published.

QBank provides the operational structure for recording provenance, managing reviews, applying channel rules and documenting decisions. Your organization still needs its own policy, responsibilities and legal assessment. The European Commission’s transparency guidance and Code of Practice provide additional guidance.