Retail Digital Asset Management Case Study
How Coop accelerated time-to-market with digital asset management
Nordic grocery retailer Coop needed a better way to manage and distribute product images, marketing assets, and brand material across teams and partners.
With QBank Digital Asset Management connected to their PIM system, Coop centralized content and made approved assets instantly available across the organization.
Result: faster campaign launches and full control over retail marketing assets.
About Coop
Coop is one of the largest grocery retailers in the Nordic region. Their teams produce and distribute large volumes of product images, marketing assets, and brand material across stores, partners, and digital channels.
As asset volumes grew, Coop needed a central system where teams could find, manage, and distribute the right content without delays.
The challenge: supporting large asset volumes
Retail organizations manage thousands of assets across campaigns, stores, and partners. Without a central platform, teams lose time searching for files, requesting approvals, and verifying versions.
- Outdated system that could not handle growing asset volumes
- Inefficient workflows when sharing assets across teams
- Limited control over who accessed marketing material
- Difficult user and permission management
- Need for integration with Coop’s Product Information Management (PIM) system
- Requirement for secure and reliable hosting
Coop needed a system that could support large asset volumes while keeping product information and marketing content connected.
The solution:
QBank Digital Asset Management
Coop implemented QBank Digital Asset Management as the central hub for product images and marketing assets.
By connecting QBank directly to their PIM system, product images and product information are automatically imported into the DAM platform. Marketing teams can now find the correct assets instantly and distribute them across channels.
One system for product and marketing assets
With QBank, Coop manages product images, marketing materials, and brand assets in one platform.
This gives teams a single source of truth and ensures that every campaign uses the correct and approved content.
Key features used by Coop:
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Media Portal: A central place where teams and partners can search and download approved assets.
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Moodboards: Marketing teams organize campaign assets and product collections visually.
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Enhanced Metadata Configuration: Assets are tagged with structured metadata for fast search and filtering.
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Powerful Automations: Automated workflows support approvals, asset creation, and publishing processes.
Results: After implementing QBank, Coop gained better control of its digital assets and improved collaboration across teams.
The biggest impact was reduced time spent searching for assets and faster campaign production.

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Book a demo
Retail content production keeps growing. More campaigns. More assets. More channels.QBank helps organizations manage, distribute, and automate digital assets.
Book a demo to see how QBank helps retail teams move faster.








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