About this webinar

Today’s B2B customers expect more than a great presentation. They want to quickly understand complex products, compare different options, and get relevant information throughout their decision-making journey.

In a study from last year, Gartner found that buyers often feel frustrated with inconsistent or conflicting information, specifically between the sales organization’s website and that provided by sellers.

At the same time, organizations are producing more digital content than ever. The challenge is now about making sure that this content becomes a valuable part of the customer conversation.

In this webinar, we’ll talk about how the role of the sales rep is rapidly changing, explore real customer cases and how companies can start using their digital assets actively together with other digital tools to support the sales conversation.

You’ll get inspiration and practical examples of how to:

• Move from presenting to creating a more active customer dialogue
• Better understand customer needs and respond to questions
• Make complex products and solutions easier to understand
• Create a more consistent customer experience across markets and sales channels
• Streamline the sales process and reduce administration

Join us for a webinar on how DAM and Sales Enablement can work together to turn content from something you simply manage into something that actively supports the sales process.

Speakers

Håkan Gill
CEO
byBrick

Erik Stridell
Business Development
byBrick

Hootan Soheilzad
CRO
QBank