What does it actually take to make a DAM the single source of truth across a complex digital ecosystem?

Flying in from the U.S. for DAM Day, Michelle Sternkopf, Marketing Technology Specialist at global industrial company ITT, is taking us behind the scenes of how QBank connects content across websites, partner portals, eCommerce, print-on-demand services and employee tools.

How can DAMs meet complex and heterogenous demands in a legacy organisation?  

For more than a century, the Nobel Prize as been awarded to work for the greatest benefit to humankind. Leveraging those assets is more than brand management, it is a responsibility. Olof Somell runs the technology team at the Nobel organisation, and will showcase how Qbank is used across communications, museum installations, websites and more. 

What turns great content into real commercial impact?

This panel explores how content moves from creation into the hands of sales teams, and what makes it genuinely useful throughout the buyer journey.

We’ll discuss how marketing and sales can work better together, how teams can make the right content easier to find and use, and how stronger content operations can support more relevant conversations, faster sales cycles and better business outcomes.