What does it actually take to make a DAM the single source of truth across a complex digital ecosystem?

Flying in from the US for DAM Day, Michelle Sternkopf, Marketing Technology Specialist at global industrial company ITT, is taking us behind the scenes of how QBank connects content across websites, partner portals, eCommerce, print-on-demand services and employee tools.

How can DAMs meet complex and heterogenous demands in a legacy organisation?  

For more than a century, the Nobel Prize as been awarded to work for the greatest benefit to humankind. Leveraging those assets is more than brand management, it is a responsibility. Olof Somell runs the technology team at the Nobel organisation, and will showcase how Qbank is used across communications, museum installations, websites and more. 

AI is changing how content is created, managed and used. It is also introducing new users of DAM: AI assistants and agents that need access to trusted, structured and up-to-date content.

In this keynote, Linda Nygård shares QBank’s view on where DAM is heading, what this means in practice and how QBank is adjusting . With retail as one example of an industry managing large volumes of product and brand content across markets and channels, she looks at how DAM can support both people and the growing number of systems that depend on content.

The session will also give a look at how QBank is evolving, including AI tagging, C2PA and AI governance, Brand Portals, and new ways for AI assistants and agents to work with content in QBank.